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CHARLOTTESVILLE, Va., Nov. 14 /PRNewswire-FirstCall/
-- Musictoday, LLC, a leading provider of ecommerce solutions
for music artists, today announced the launch of a Web store
application on the Facebook Platform that enables artists with
Facebook Pages to sell merchandise directly to their fans
through their Facebook Pages. Facebook Pages, which was launched
last week, allows fans to interact and affiliate with artists in
the same way they interact with other user profiles on Facebook
Platform.
Jim Kingdon, Musictoday's
Executive Vice President of Corporate Strategy, described this
significant expansion of Musictoday's Web store platform: "We're
very excited about launching this new service for our clients.
It further enables artists to interact directly with their fans
and is a natural extension of the official Web store service
Musictoday provides for artists on their official Web sites.
Embedding the Musictoday-hosted artist Web store within their
Facebook Pages will allow our artist clients to sell products
directly to their fans through an additional platform, extending
their opportunities to engage their fans on one of the most
powerful platforms on the Web."
The new application provides a
simple interface to enable existing Musictoday clients to
manifest their Musictoday-powered official Web store on their
Facebook Pages. The initial launch of the application will
provide a selected list of items that visitors to the Facebook
Page will be able to browse and purchase in a simple transaction
process.
In addition, Live Nation
announced its decision to utilize Facebook Beacon. Effective
immediately, Facebook users who purchase tickets on
LiveNation.com will be able to include a message with the
artist, venue and link to purchase tickets included in their
personal News Feed.
Facebook is a social utility
that offers an efficient way for people to stay connected with
their friends and the people around them. Facebook users
communicate and share information through the social graph, the
network of connections and relationships that exist in the world
between people. With more than 53 million active users, Facebook
is the sixth-most trafficked website in the United States.
Musictoday's application was
built on Facebook Platform, a development platform that enables
companies and engineers to integrate with Facebook and gain
access to millions of users. Platform was recently expanded to
Facebook Pages, allowing businesses and organizations on
Facebook to add applications onto their pages and enable users
to interact with them.
Facebook users can interact
directly with a business through the Facebook Page by adding
reviews, writing on that business' wall, uploading photos and in
any other ways that a business may want to enable. Once a fan of
a business on Facebook, users can share information about that
business with their friends and act as a trusted referral.
More than 50 percent of
Facebook users return to the site each day, providing
unparalleled distribution potential for applications and the
opportunity to build a business that is highly relevant to
people's lives.
About Musictoday, LLC
Musictoday, LLC is a wholly
owned subsidiary of Live Nation. Musictoday provides Web store,
Web-based fan club, and Web-based ticketing solutions for more
than 450 clients in the music and entertainment industries.
Musictoday's Web and strategic marketing services facilitate the
longevity and reach of client brands.
About Live Nation
Live Nation is the future of
the music business. With the most live concerts, music venues
and festivals in the world and the most comprehensive concert
search engine on the web, Live Nation is revolutionizing the
music industry: onstage and online.
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