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SANTA MONICA,
Calif.--(BUSINESS WIRE)--Activision, Inc. (NASDAQ:ATVI
- News)
announced today that consumer sell through for Guitar Hero®
III: Legends of Rock™
exceeded $115 million within seven days of the game’s
North American release, making it the largest single product
launch in the company’s history. The
game was released on October 28, 2007, and will launch in Europe
on November 23, 2007.
The Guitar Hero
franchise has remained the #1 best-selling franchise in the U.S.
through September, according to the NPD Group. The franchise has
sold more than six million units worldwide to date, according to
The NPD Group, Charttrack and Gfk.
Guitar
Hero has expanded well beyond video games and
is one of the biggest entertainment franchises in the
marketplace today. The release of Guitar Hero III: Legends
of Rock marks the franchise’s
debut on PLAYSTATION®3 computer
entertainment system and Wii™
home video game system from Nintendo, making it the only
music based game on all console platforms.
Competitively,
Guitar Hero III: Legends of Rock is set to significantly
widen its lead in the market with strong early consumer response
well in advance of the holiday season, an unprecedented global
supply of product, record retail support with more than 30,000
in-store kiosks, an unparalleled number of music tracks, a
highly competitive price point and the only game in its genre
available worldwide.
“Guitar Hero III is the
game that everyone is talking about. It is the only video game
to make the Toys "R" Us Hot Toy list for 2007 and Toy Wishes’
Hot Dozen 2007, which forecast the most popular holiday gifts of
the season. Despite having significantly increased our
production capabilities for the holiday, there is still a high
likelihood that we will not be able to meet demand for this game
on every platform,” stated Robert
Kotick, Chairman and CEO, Activision, Inc.
Guitar
Hero III: Legends of Rock will offer a robust slate of
new downloadable online content. The title’s
first video game song pack, The Interscope Soundtrack Pack,
was released at launch exclusively for the Xbox 360™
video game and entertainment system from Microsoft and includes
songs from Marilyn Manson, AFI and Flyleaf. In November,
Activision will release three new downloadable video game song
packs for the Xbox 360 and PLAYSTATION®3
computer entertainment system. Each downloadable pack contains
three individual songs.
Guitar
Hero III: Legends of Rock includes explosive new content
and features including a multiplayer action-inspired battle
mode, grueling boss battles, a host of exclusive unlockable
content and visually stunning rock venues. Expanded online
multiplayer game modes allow consumers worldwide to compete
head-to-head for true legendary rock status. For the first time
ever, Guitar Hero fans are also able to thrash and burn
with new wireless guitar controllers available for each
platform. The game features a star-studded soundtrack including
master tracks by such legendary artists as Aerosmith, Guns N’
Roses, The Rolling Stones, Beastie Boys and Pearl Jam as well as
original songs by guitar icons Slash and Tom Morello. The sequel
also offers downloadable content from some of the most popular
European bands.
Headquartered in
Santa Monica, California, Activision, Inc. is a leading
worldwide developer, publisher and distributor of interactive
entertainment and leisure products. Founded in 1979, Activision
posted net revenues of $1.5 billion for the fiscal year ended
March 31, 2007.
Activision
maintains operations in the U.S., Canada, the United Kingdom,
France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands,
Australia, Japan and South Korea. More information about
Activision and its products can be found on the company’s
World Wide Web site, which is located at
www.activision.com.
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