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REDMOND, Wash.,
Oct. 23 /PRNewswire-FirstCall/ -- Today Microsoft Corp.'s Zune(R)
team announced that a Zune music player produced in
collaboration with Latin Grammy-nominated artists Wisin y Yandel,
Machete Music and Wal-Mart Stores Inc. will go on sale
exclusively at Wal-Mart retailers Oct. 29 for $199 (ERP). The
black, limited-edition Zune will come pre-loaded with the new
Wisin y Yandel album, "Wisin vs. Yandel: Los Extraterrestres,"
before it is available in stores, and will also feature an
exclusive track, music videos, photos and concert footage.
"It was great
working with the Zune team to create this custom device and come
up with cool ways to promote our new album via their digital
music platform," said Edgar Andino, Wisin y Yandel's manager.
"Connecting with fans digitally is really where music is going,
and we're psyched to have this opportunity."
The idea to work
together resulted from a chance meeting between Wisin y Yandel's
management and Zune executives at a summer concert. Shortly
afterward, Wisin y Yandel visited Microsoft's headquarters to
meet with the Zune music marketing team and discuss design
concepts for the limited-edition Zune 30GB device.
"Wisin y Yandel
are currently one the biggest Latin groups out there, so we are
excited to have them customize a Zune device and offer exclusive
content to their fans," said Javier Farfan, multicultural
marketing manager for Zune at Microsoft. "Working together like
this has helped us to connect Latino music artists with their
fans."
The new Wisin y
Yandel Zune is being introduced as the band prepares to release
its new album on Nov. 6. The collaboration between Microsoft,
Wisin y Yandel, Machete Music and Wal-Mart includes the
following:
-- A black limited-edition 30GB Zune device in customized Wisin y Yandel
packaging. The Zune player has a 3-inch color display and can hold up
to 7,500 songs, 25,000 pictures or 100 hours of video.
-- Wisin y Yandel's 19-track new album, "Wisin vs. Yandel: Los
Extraterrestres," videos and an exclusive new single comes pre-loaded
on each device before the album is released to the general public for
purchase.
-- Exclusive retail distribution at Wal-Mart through 330 locations
nationwide
-- A comprehensive artist page on Zune.net
-- Exclusive Wisin y Yandel content promoted and made available through
Zune Marketplace
-- An artist of the month feature with MSN(R) Latino, including an
exclusive interview and site content
-- Game with Fame fan opportunity with Xbox LIVE(R), exclusive behind the
scenes of the making of "Sexy Movimiento" and the "Sexy Movimiento"
video
"It's very
important to let Latino audiences know they can trust Zune to
deliver the music and digital experiences they want to tune
into," Farfan said. "Working with Wisin y Yandel, we have taken
an innovative and authentic step to connect with Hispanics."
The
limited-edition Zune will go on sale exclusively at Wal-Mart
retailers Oct. 29 for $199 (ERP) and is available for pre-order
at
http://www.zune.net/wisinyyandel.
About Zune
Zune is
Microsoft's music and entertainment brand that provides an
integrated digital entertainment experience. The Zune platform
includes a line of portable digital media players, the Zune
Marketplace online store, and Zune Social, a beta online
community Web site created to help people discover music. Zune
is part of Microsoft's Entertainment and Devices Division and
supports the company's software-based services vision to help
drive innovation in the digital entertainment space. More
information can be found online at
http://www.zune.net/en-us/press.
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